Just like sailing with a broken ship and not expecting to drown, some newbie musicians begin their music career on the wrong footing and don’t expect to fall in a shot run. There are vital points that must be noted before diving into the world of music to have a long-lasting career.


Musicians must be able to make fans believe that the brand is sincere about its products/services. They must be honest, innovative, and committed to their values. Brand authenticity is vital. 

You ought to; 

  • Be real and honest, 
  • Connect through stories, 
  • Become a trusted expert in your field, 
  • Keep your brand consistency, 
  • Create easy and clear communication with your audience, 

Stop thinking about how to appeal to people and focus on being authentic. If you are, your customers will market for you through word-of-mouth, social media, and email.

Authenticity builds stronger connections. It’s easy to tell whether someone is being genuine or not! Once you’ve built a solid foundation of loyalty with your fans, no one can take that away from you.


Many musicians know that they need to adopt music marketing strategies in order to reach the right audience and gain new fans, but only a few do so seriously. Marketing takes a serious commitment on the part of a team or individual who will build up strategies and redesign them continuously to suit the needs of the moment.

Marketing is a word many people use but few understand how to execute. Many just try and fail, and then blame the system, while others actually go the extra mile and succeed. These artists know their music depends on marketing, so they take it seriously.


Redefining ‘success’ for musicians is one of the best ways to avoid failure. If all you’re interested in is fame and money, Then you are in this game for the wrong reasons. You have to love what you do and enjoy the journey.

In order to have a long-lasting career as an artist, you must be prepared to face challenges. The harder the challenge, the stronger and more determined you will become.

Success will not fall on your laps just because you chose music as a career! There are too many obstacles out there to hope for overnight success. Worst of all, if you are the one running the whole show, heavy will be the head that wears the crown. 

To succeed, enjoy the process and consistently make moves that will lead you to your goal. After years of hard work and perseverance, success will come to you. The world shall tell your story the same way they tell the Michael Jackson and Jay-Z stories.

People will call you an overnight success when your hard work pays off after years of dedication and perseverance. So, focus on the objective and take every mistake as a lesson.

Enjoy your journey. Fame and riches will fall in line at the right time.

3 replies
  1. Nsay ki la
    Nsay ki la says:

    Thank you very much for this article. The truth is that the environment makes it hard for many artists to to grow and also to earn from their craft. But their mentality does not help either, with the desire to make it quickly. Constancy and consistency are the keywords, while trusting in God to bless their hustles. Most often, it takes a while. Those who try to take shortcuts ending messing up their lives or coming to the fore and then becoming irrelevant after a short while.


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